Sales copy turned into a bit of a monster?

Get expert-led resuscitation for copy that's been stitched together by too many (human and synthetic) hands.

Rescue me!

The makings of a monster

You produced a decent first draft, then it did the rounds. It's been added to, edited and interfered with beyond recognition. Tweaked by people distant from the brief and strategy, without the right experience or judgement, too close to the product and too far from the audience. Add AI into the mix, and you've got waaay too many cooks.The result is an unholy mess that's somehow your job to fix. Slop has replaced sense. And you've stared at it for so long now, you've lost sight of what it was meant to say or what the point even is any more.

How to spot a monster

Extra arms, legs and heads

Every stakeholder added their two cents, so the copy now tries to make five arguments at once and nobody's making it out alive.

Missing a narrative spine

Line-by-line edits have replaced whole-draft thinking. Each sentence survived but the throughline didn't. It reads fine(ish) but says nothing.

Less lifeblood than a reanimated corpse

Every "quick tweak" drained a little more life out of it. What's left shuffles along, but there's nothing behind the eyes.

How it works

Step 1: admission
Send your copy (max 800 words), supporting docs (brief, strategy, voice guide etc.) and answer a few quick questions about how you got into this mess.Step 2: live autopsy + reassembly
A one-hour video call to live-edit and revive. I’ll bring my decade plus of copywriting experience and judgement, you bring your deep contextual knowledge.Step 3: diagnostic report
A one-pager you can use to defend your decisions to management, and anyone else attempting mad science experiments on your copy.

Your investment

£450

For up to 800 words and a one hour live-editing call. If you'd like more time and words, drop me a line: [email protected]

Book now

Meet your surgeon

I'm Felicity Wild, and I've been writing sales copy since before the robots learned how (probably off my work ✌️). With more than a decade of copywriting experience, I know exactly how good copy dies and the ways to bring it back from the brink.

The villagers are sharpening their pitchforks…

… let’s fix your franken-copy before they light the torches.

Rescue me!